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JCPenny Beauty, a new, inclusive in-store and online experience that reflects customers’ beauty wants and needs, no matter their age, gender, race, skin tone, hair type, beauty regime, or budget, opened in Mesquite this week at Town East Mall. Mayor Bruce Archer and representatives from JCPenny and Thirteen Lune were at the ribbon cutting ceremony on Tuesday.
JCPenney partnered with Thirteen Lune, a revolutionary beauty and wellness e-commerce platform designed to inspire the discovery of beauty brands created by Black and Brown founders that resonate with people of all backgrounds, to create JCP Beauty. JCP Beauty will offer the perfect mix of mass, masstige and prestige products at a convenient, one-stop-shop that celebrates customers’ unique, authentic beauty. To bring true beauty inclusivity to its diverse range of customers, JCPenney is creating a shop-in-shop experience in partnership with Thirteen Lune and other notable and inclusive beauty brands. The partnership between JCPenney and Thirteen Lune is founded on a joint commitment to amplify diverse and inclusive beauty brands, and create an innovative retail platform that showcases and introduces diverse brands to a wider audience.
JCPenny at Town East Mall is open Monday, Tuesday, Wednesday and Thursday from 11 a.m. to 8 p.m., Friday and Saturday from 11 a.m. to 9 p.m. and Sunday from 12 p.m. to 7 p.m.